Love it or hate it, social media is an important marketing tool for your business, you can engage with it as much, or as little as you choose, and you don’t need to spend a lot to be seen or heard, making it a great level playing field with your competitors.

 

Social media is all about connecting with people and engaging in digital dialogue, so it’s the perfect day to get out there and say hello to your audience and gain some new followers. 

 

Here are some great ideas that you could try out for World Social Media Day 30th June 2022:

 

 

Talk about you.

 

People love a good story, so how about sharing with followers your business journey and how it all began for you.

 

 

 

Share your mistakes.

 

We all would rather learn from other people’s mistakes, rather than by making them ourselves in the first place. So how about sharing a few of the things you would rather not have done when you were first starting out in your business. The funnier the better, and if there are photos to go with it - show and tell! 

 

 

 

Go behind the scenes.

 

Tell your customers a bit more about how your business works, by offering more details about what goes on behind the scenes of your business. Perhaps introduce some of your employees or team members and show your audience what their average working day looks like. Putting a face to the names is a great way for your clients and customers to get to know you better, thus strengthening the bond and brand familiarity.

 

 

 

 

Show people what you sell.

 

It’s a no brainer really. Social media day is all about sharing with others, so why not share your most popular product or even your own personal favourite item, and tell them why. Making it personal is the key to great social media marketing, and people love to hear others opinions..even if they won’t necessarily agree with you, but opening the dialogue is a great way to get people talking about you, your products and your business as a whole.

 

 

 

 

Share something funny.

 

Brighten everyones day by sharing your favourite funny moment, an inventive dance move, or even a rib tickling joke. If you hit the right note, you may get it shared and thus increase your followers and your brand awareness. People love to laugh, and sharing is more likely to happen if a reader thinks their friends and followers will enjoy the mood lift.

 

 

SM Day Celebration

Social media is there to give your business a voice, so Social Media Day is the perfect time to say a few words to your customers and followers. I hope these ideas will help you create some posts to promote yourself and your business…and don’t forget to include the hashtag #SMDay for maximum exposure.