Get your ecommerce store ready for the holidays with these last-minute marketing ideas.   This time of year is busy enough as a shopper let alone a store owner, so it is not surprising if you feel that you’ve been too busy to plan and run seasonal marketing campaigns in the run up to the big day. Ideally you would have started implementing some Christmas marketing campaigns way back in September/October, but for those of us who are feeling a little ‘late to the ...

Every third Sunday of June, fathers everywhere prepare to accept a whole heap of fuss and pampering from their loved ones. However, Father’s Day can be a sensitive time for many people for many reasons, so it is important to choose your marketing message wisely. As an ecommerce store owner, it is a good idea to reach out to your subscribers and ask whether they are ok to receive your communications related to Father’s Day. Father’s Day however should not be overlooked as a key ...

Bring out your trestle tables, bunting and beer! It’s exciting times ahead with less than a week to go until we celebrate the Queen’s Platinum Jubilee. We love to celebrate as a nation and with celebrations comes spending! The August bank holiday in 2021 saw spending increase by over 20%, and this bank holiday is twice as long, so how can your business benefit from the Jubilee celebrations?     When is the Queen's Jubilee Bank Holiday?   The 4-day ...

What is multichannel marketing?   Multichannel refers to marketing over many different channels. A multichannel strategy will interact with a customer online and instore, in ads, on tv etc but (and here is the difference!) the channels will be more isolated from one another, they will function independently.   Examples of reaching a customer using a multichannel approach would be by email or text messages, podcasts or social media. Each channel is the starting touchpoint ...

Image Source     As a consumer, window shopping is great fun but as a retailer it can be frustrating to know that you’ve managed to attract browsers, but you simply fail to convert them to purchasers. All is not lost, here are some great tips to help you get the browsers to your online store, clicking on your ‘buy now’ buttons.   Where is my traffic coming from?   Firstly, well done for netting traffic to your online store, ...

Are you struggling to increase traffic to your online store? Would you like to make more sales?   Here are some ideas for you to help improve your marketing skills and promote your online store to more customers.   Use beautiful Imagery to encourage sales.   Wow your customers with well thought out and relevant imagery. You can use stock images and videos but make sure you have the legal rights to use them, and be aware that other businesses may be using the ...

Why add a chat feature?   Adding a live chat to your website can enhance both your sales and customer support. Imagine entering your local sports store needing to buy the latest Nike sneakers and no one is around to advise on how they fit, or if they are indeed the latest trending item in sportswear. It would be frustrating not to get the answers you need, and you may well go next door where you know there will be staff on hand to help you shop. Adding a chat feature allows you to ...

  ....Actually there was no mistake, I'm completely making stuff up just so you will click on the link and be taken to my webpage that I want you to see. It's not spam though, it’s still relevant to you as it's clearly about ecommerce. Clickbait works. Humans cannot help being curious, so you should be tickling your readers' curiosity to engage with your audience and give them an irresistible headline to draw them in and to visit your website.   Why ...

Why is Easter a great time to boost your ecommerce sales?   Spring has sprung and the Easter bunny is busy hiding chocolate eggs in sunny gardens all around the world. The Christian feast days of Easter not only marks the overindulgence of foil-wrapped chocolate eggs but also signifies hope and new beginnings. With more and more people adjusting to buying online, how can you optimise your online store to benefit from this Easter’s ecommerce wave?   Easter Buying ...

    Email marketing is still relevant so get creating.   Definitely do not rule out email marketing as a valuable tool for reaching the people who have bought from you in the past or those who thought about it but didn't quite make it to the checkout.  Sellr has great email marketing features to help you make more sales and build relationships with your customers. Experiment with your message content and the designs using the blocks available and track ...